About
Gallery framing, without the gallery counter.
We built Picture To Be Framed because good framing was either expensive and slow, or cheap and disposable. There was very little in between.
Everything we make is cut to order. Mouldings are milled from solid hardwood or aluminium, joined at the corner, and finished by hand. Mats are acid-free and bevel-cut. Prints are made on archival paper and colour-checked by a person before they are assembled.
What we deliberately hide is the complexity. Framing has dozens of decisions — rabbet depth, opening tolerance, spacer thickness, glazing weight — and none of them belong in front of a customer. Our builder asks only the questions that change how your piece looks, and we make the rest of the decisions the way a good framer would.
What we stand behind
- Archival by default. Acid-free mats and backing on every order, not as an upsell.
- Honest previews. What you see in the builder is the proportion, mat width and moulding you will receive.
- Made right or made again. If it arrives damaged or wrong, we remake it.